Case Study: Vimto achieves 8M unique reach and 80M filter views, becoming the heart of Ramadan greetings with Snapchat

Vimto placed itself at the center of greetings during Ramadan

Vimto set out to strengthen connections during an uncertain Ramadan period by becoming part of everyday greetings across Saudi and the GCC. The brand partnered with Snapchat to reach its core audience and bring its iconic "Vimto light rope"—a symbol of connection—into people’s communications at the start of the holy month.

Using Snapchat’s AR Lens and static Filters (with Vimto’s jingle) plus seven region-first 10s branded Snap Ads centered on the light rope, the campaign put Vimto at the heart of Ramadan greetings. The effort delivered broad engagement: 8 million unique users reached and 80 million filter views.

Vimto