Case Study: Vimto achieves 33% unique reach and 36% brand imagery impact with Snapchat

Vimto creates everlasting family moments of togetherness with Snapchat, despite physical social distancing

Vimto, a long-standing beverage brand rooted in Khaleeji Iftar traditions, aimed to maximize reach and brand impact during Ramadan despite COVID-19 social distancing and a reduced TV presence. The challenge was to keep Vimto central to family togetherness digitally while achieving the highest possible reach and brand imagery lift.

Working with Snapchat and UM MENA, Vimto ran an AR- and video-led campaign using Snap Ads, Commercials and Story Ads, with a Kantar Millward Brown cross-media study to isolate platform value. Snapchat delivered the highest unique reach—accounting for 33% of users reached exclusively by one platform (7pp above the next)—contributed 1pp incremental awareness in KSA, and drove 36% (about 5.8pp) of the campaign’s 16pp uplift in brand imagery.

Vimto

Rasha Sakr

Marketing Manager