Case Study: Valyou Furniture achieves 80x ROAS and lower advertising costs with Snapchat

Valyōu Furniture boosts reach, lowers advertising costs, and amplifies purchases on Snapchat

Valyou Furniture is a direct‑to‑consumer home brand offering affordable, on‑trend designs. They needed to reach tech‑savvy shoppers, grow awareness and conversions, and lower advertising costs while scaling prospecting and retargeting efforts.

By using Snapchat’s Video, Collection and Dynamic Product Ads alongside goal‑based bidding, creative testing, custom/lookalike and Pixel audiences, and AR/Filters, Valyou improved targeting and creative performance. The approach delivered strong results—an 80x ROAS, low cost‑per‑click, higher engagement, and sustained increases in purchases and brand reach.

Valyōu Furniture

Eddie Castillo

Chief Marketing Officer