Case Study: Ulta Beauty achieves higher ROAS and holistic omnichannel measurement with Snapchat

Ulta Beauty partners with Snapchat, LiveRamp for omnichannel measurement and optimization

Ulta Beauty faced the challenge of accurately measuring ad performance across shifting online and in-store shopper behavior during 2020–2021. With sales occurring across a growing store footprint and digital channels, the retailer needed a way to capture offline conversions alongside online metrics to get a true picture of campaign performance on Snapchat.

Ulta partnered with Snapchat and LiveRamp to integrate in-store purchases into Snapchat measurement using LiveRamp’s integration with Snap’s Conversions API. The result: Snapchat ROAS, which was already exceeding retargeting goals on online sales, increased further when offline conversions were included, giving Ulta a more holistic, actionable view of attribution and incrementality and enabling smarter optimization across Snapchat activations.

Ulta Beauty