Case Study: TULA Skincare achieves 1.6x brand awareness, 3.6x brand favorability and 4.6x action intent with Snapchat

TULA sees tremendous success with multi-product campaign strategy

TULA Skincare, a direct-to-consumer brand built on probiotics and superfoods, wanted to inspire confidence nationwide and successfully introduce new products during the peak of the COVID-19 pandemic. To reach Snapchat’s community and adapt to changing shopper behavior, TULA partnered with Snapchat to expand beyond single-format advertising.

TULA ran a multi-product strategy combining always-on Snap and Story Ads, Dynamic Ads, Commercials and AR Lenses that let users virtually try on a new SPF moisturizer and eye balm. Using diverse targeting and a Goal-Based Bidding for Swipes beta, the campaign reached over 9 million Snapchatters, delivered the strongest attributed ROAS for a retargeting lens, and drove 1.6x lift in brand awareness, 3.6x lift in brand favorability and 4.6x lift in action intent.

Tula Skincare

Patrick Gleason

Director of Growth Marketing