Case Study: Transavia achieves 20% ROAS growth with Snapchat's Dynamic Travel Ads

Transavia’s ROAS soars thanks to Dynamic Ads

Transavia, the low-cost carrier in the Air France‑KLM group, needed to turn post‑pandemic page views into bookings. The airline prioritized retargeting previously interested visitors and acquiring new prospects, and partnered with Snapchat to reach a mobile‑first audience with high-impact ad formats.

By using Snapchat’s dynamic travel ads and Transavia’s first‑party site data, the campaign served personalized destination images and catalog prices at scale. The approach boosted Return on Ad Spend by 20% versus other social channels, delivering an efficient new channel to drive online sales.

Transavia