Case Study: Tophatter achieves 125% Day 0 ROAS and 32% above goal acquiring Gen Z shoppers with Snapchat

Tophatter acquires valuable Gen Z users, leveraging ROAS Bidding

Tophatter, a mobile discovery shopping app, needed to acquire high-value Gen Z and millennial users profitably. The challenge was to scale app installs while maintaining a positive return on ad spend by reaching Snapchat’s unduplicated young audience.

Tophatter ran full‑screen App Install Snap Ads that showcased its live-auction experience and used Snapchat’s Minimum ROAS bidding with broad demographic targeting. The campaign delivered strong results—125% Day 0 ROAS and performance 32% above goal—improving marketing efficiency and enabling plans to scale Snapchat as a core acquisition channel.

Tophatter

Cindy Yim

Senior Digital Marketing Manager