Snapchat
350 Case Studies
Case Study: Top Eleven achieves 100K+ installs and rapid international scale with Snapchat Snap Ads & Story Ads
A Snapchat Case Study
Top Eleven expands its reach and rapidly scales with Snap Ads and Story Ads across multiple countries
Top Eleven, developed by Nordeus, is an online football manager game that needed to rapidly scale user acquisition across multiple countries while maintaining user quality and a positive ROI. After turning to Snapchat in late 2017, the team aimed to expand reach in markets like Saudi Arabia, France, UAE, UK, US, Germany, Turkey, Norway, Netherlands and Sweden.
They used Snap Ads and Story Ads with varied targeting (Snap Lifestyle categories and lookalike audiences) and tested multiple creative styles (gameplay and live action). The campaigns drove steady growth and strong results: 100K+ installs, $0.30 cost per swipe up and $0.80 cost per install, delivering positive ROI across markets.
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