Case Study: Too Faced Cosmetics achieves 11.8M augmented reality product try-ons with Snapchat Business Profiles

Too Faced Cosmetics Unlocks Organic Success with Snapchat Business Profiles

Too Faced Cosmetics built popular augmented-reality makeup lenses on Snapchat that let users try on products in informative, playful ways. After gaining traction with AR try-ons and shares, the brand needed a permanent, organic presence on Snapchat to house those experiences beyond campaign windows.

Partnering with Snapchat to launch a Business Profile gave Too Faced a free, permanent home for public Stories, Highlights, and AR Lenses. Placing lenses in three discoverable spots drove millions of organic interactions — 11.8M AR product try-ons and 117.8K shares — and, as of December 18, 2020, the Born This Way tutorial lens was the most played-with and saved branded organic lens in the Beauty and Retail verticals.

Too Faced Cosmetics