Case Study: Tommy Jeans achieves e-commerce success and major brand lift with Snapchat AR Lens & Snap Ads

Tommy Jeans drives e-commerce success with Looney Tunes Lens and Snap Ads

Tommy Jeans tapped Snapchat to celebrate and drive e-commerce for its new Looney Tunes collection, launching its first-ever AR Portal Lens alongside Snap Ads to boost awareness, brand association and shopping intent among Snapchatters. The brand’s objective was to create an immersive, shoppable experience that would attract both male and female audiences and convert interest into purchases.

Tommy Jeans combined video Snap Ads (encouraging swipe-up shopping) with an auction-run AR Lens that opened in classic Bugs Bunny mode and invited users to “step into” the Tommy Jeans x Looney Tunes world, try on pieces, and hit “Shop Now.” Measured via Snapchat Brand Lift Studies, the campaign produced strong lifts—Germany: +20 pt Ad Awareness, +14 pt Brand Association, +4 pt Action Intent (lens avg. play time 24.29s); Spain: +28 pt Ad Awareness, +22 pt Brand Association; plus Ad Recall gains in the UK (+20 pt) and France (+15 pt).

Tommy Jeans