Case Study: Tinder Germany achieves 9x lower Cost per Completed View with Snapchat Commercials

Tinder Germany decreases Cost per Completed View with Snapchat Commercials

Tinder Germany launched the "Single not Sorry" campaign to position being single as adventurous and self-affirming and to reach Gen Z and Millennials. The primary KPI was Cost per Completed View (CPCV), which Tinder needed to reduce significantly to meet campaign efficiency goals.

The team ran two series of four six‑second Snapchat Commercials—forced views placed in premium, brand‑safe Shows—to convey the creative message. The format drove a 9x lower CPCV versus prior Snap Ads, a 4x improvement versus benchmark, and beat Tinder’s CPCV goals by 40%, while boosting awareness among the target audience.

Tinder

Markus Krätzschmar

Marketing Director Germany