Case Study: BoomBit achieves 19% lower Cost Per Install and 2.8x more installs with Snapchat

The Sky’s the Limit: BoomBit’s Lesson in Scaling with Snap

BoomBit, a leading mobile game developer behind hypercasual hits like Car Slingshot, Make It Fly and Shoe Race and with over 1 billion downloads, faced the challenge of driving efficient iOS installs under SKAdNetwork after the ATT changes. They partnered with Snap for hands-on guidance and iOS 14-specific best practices to improve SKAN performance and scale user acquisition.

By adopting an “always-on” Snap Ads strategy—running a tested creative rotation, following Snap’s campaign best practices from a workshop, and using Multi-Country Targeting with no language field—BoomBit unlocked new markets and avoided creative fatigue. The results: a 19% lower Cost Per Install than other platforms’ SKAN campaigns and a 2.8x increase in installs, prompting BoomBit to scale up investment with Snap.

BoomBit

Gonçalo Martins

Head of Marketing