Case Study: The Ridge achieves 55% lower cost per acquisition with Snapchat's Snap Pixel

The Ridge used the Snap Pixel to drive 55% lower cost per acquisition

The Ridge, a minimalist wallet brand founded by Daniel and Paul Kane and grown from Kickstarter into a high-volume ecommerce business, wanted to find new, high‑intent customers and scale direct‑response sales on Snapchat while improving ROI across mobile and desktop.

By installing the Snap Pixel to track cross‑device purchases, The Ridge built real‑time custom and lookalike audiences and tested creative with Snap Publisher. Those lookalike audiences cut cost‑per‑acquisition by 55%, drove an overall CPA at least 20% lower than other platforms, and produced a 4.1x return on ad spend.

The Ridge