Case Study: The Penny Hoarder achieves 51% revenue growth and 40% higher returns with Snapchat

The Penny Hoarder saw 40% higher returns on Snapchat

The Penny Hoarder, one of the world’s largest personal finance sites, sought new audiences and a positive return on ad spend beyond what other platforms were delivering. The publisher turned to Snapchat to find untapped viewers and improve campaign profitability.

Using Snapchat’s full‑screen Snap Ads, The Penny Hoarder ran playful, employee‑led creative and rapid A/B testing to learn and optimize quickly, keeping costs down. In two months Snap Ads produced 40% higher returns than other platforms and a 51% increase in total revenue, making Snapchat an essential channel they plan to scale further.

The Penny Hoarder