Case Study: The Giving Movement achieves 12.2X ROAS and 6M+ unique reach with Snapchat

The Giving Movement's Multi-Product Approach for Singles Day on Snapchat

The Giving Movement, a UAE-based sustainable athleisure brand focused on conscious consumerism and charitable giving, ran a Singles Day promotion targeting millennial and Gen Z shoppers across the GCC while recently expanding into Saudi Arabia. The brand’s challenge was to maximize unique reach in the region within a short window while still hitting its return-on-ad-spend (ROAS) goals.

Working with Snap, The Giving Movement used a multi-product strategy—combining a four-day Lite Platform Burst (guaranteed 6M+ unique reach) with Snap, Story, Commercial and Dynamic Ads alongside ongoing Direct Response campaigns. The campaign delivered strong results: a $3.8 return on ad spend for the Platform Burst, 11.7X ROAS in Saudi Arabia, 12.2X ROAS across the GCC, doubled reach, and increased audience engagement, prompting the brand to keep Commercials and Story Ads in its media mix.

The Giving Movement

Lucy Nickerson

Marketing Manager