Case Study: The Giving Movement achieves 3.438x ROAS and 4.49M impressions with Snapchat's AR try-on lenses

The Giving Movement Breaks New Ground in MENA

The Giving Movement, a UAE-based sustainable athleisure brand, needed a way to stand out in a crowded MENA market and build on prior success with Snapchat. To elevate awareness and drive sales, the brand set out to experiment with Snapchat’s newest AR capabilities—becoming the first in the region to test Snapchat try-on lenses.

Using a full-funnel approach across awareness, engagement and conversion objectives (Dec 11, 2021–Jan 25, 2022), the campaign let users raise a hand to change outfits and share looks before buying. The AR try-on delivered strong outcomes: 4.49M impressions, 1.79M reach, 26.7K swipes and a 3.438x ROAS, reinforcing the brand’s innovative positioning and boosting performance through product diversification.

The Giving Movement

Adham Awde

Digital Marketing Manager