Case Study: Matas A/S achieves 33.2% higher ROAS, 73.7% lower CPC and 14X higher CTR with Snapchat

The Beauty of Snapchat Matas Celebrates Lucrative Black Friday Collaboration

Matas, Denmark’s largest health, beauty and personal care retailer with 263 stores, a strong e‑commerce presence and more than 2,500 employees, turned to Snapchat to sharpen its Black Friday marketing. The challenge was to raise awareness, consideration and conversions during a key shopping period by reaching deal‑minded consumers more effectively than their existing channels.

Matas expanded targeting to women 18+, ran in‑store and e‑commerce discount messaging, used maximum bidding on swipe‑ups and auto bids on pixel purchases, and created videos from static images with Snap’s creative tools. The campaign delivered a ROAS of 31.9 (33.2% higher than other channels), a 14× higher CTR, swipe‑up costs of 4.62 DKK and a 73.7% lower cost per swipe versus other platforms, making Snapchat one of the company’s top performing channels.

Matas A/S

Mikkel Groth Nielsen

Paid Social Specialist