Case Study: AT&T Mobility achieves 1.6× longer time spent and 14% unique engagement with Snapchat Snap Ads Web View

Thanks to Snap Ads from AT&T, Snapchatters could swipe up on great ideas to pull off the perfect Father’s Day gift

AT&T ran a Father’s Day campaign to position its mobile devices, accessories and offers as go-to gifts while engaging a young, tech‑savvy Snapchat audience. The challenge was to create a mobile-first, interactive ad experience that would drive discovery and interaction in the weeks leading up to Father’s Day.

The brand placed Snap Ads across high-traffic Discover channels and used Snapchat’s new Web View format so Snapchatters could swipe up for gift ideas and interactive content. The campaign delivered 4M+ impressions, drove 1.6x more time spent compared with sites without Web View, and achieved a 14% unique engagement rate.

AT&T Mobility