Case Study: Tesco achieves 3x action intent and boosts brand imagery with Snapchat

Tesco Increases Action Intent for F&F Using Snap Ads and Commercials

Tesco used Snapchat to raise awareness of its F&F autumn/winter collection among new 16+ audiences that were hard to reach on other platforms, with brand lift and reach as primary goals.

By running instant-impact Snap Ads alongside engaging non-skippable Commercials, Tesco achieved cost-effective CPMs and high-quality video views. The multi-product campaign drove strong results — 3x action intent above the UK retail benchmark and improved brand imagery (1.25x overall, with Commercials delivering more than a 2x lift) — shifting perceptions of quality and increasing likelihood to shop the collection.

Tesco