Case Study: Tamatem achieves 50% month-over-month LTV increase and 20% lower CPI with Snapchat

Tamatem leveraged Snapchat's full suite of Acquisition and Retargeting solutions for their portfolio of games to drive efficient growth and LTV

Tamatem, the leading mobile games publisher for Arabic-speaking audiences, needed to scale new titles and boost long-term value while efficiently acquiring and retaining culturally relevant players across MENA and beyond. Their challenge was to drive high-quality installs and re-engage users in a fragmented market where localized reach and strong ROI were critical for growth.

They deployed Snapchat’s full App Ads suite—App Install Snap Ads and Story Ads with Multi-Country Targeting and Lookalike Audiences for Fashion Queen, plus Deep Link Snap Ads and Re-engagement App Purchase goal-based bidding for VIP Beloot. The campaign drove Fashion Queen to top the Middle East App Store, yielded a 50% month‑over‑month LTV increase (Mar–May 2020), and delivered a 20% lower CPI versus other channels, prompting Tamatem to increase their Snapchat investment.

Tamatem

Lamia Shreim

Marketing Manager