Case Study: Taco Bell achieves 30k+ incremental store visits with Snapchat

Taco Bell used Snapchat to drive 30k+ incremental store visits

Taco Bell Canada partnered with Snapchat to drive awareness and in-store traffic for two limited-time offers — Double Layered Tacos and the Grande Stacker — and to measure the real-world impact of their media. Their challenge was to inform creative per LTO while proving the platform could deliver measurable visitation lift.

Taco Bell ran a mix of Snap Ads and Story Ads with varied creative (stills, video, cinemagraphs), using Brand Lift and Placed to measure results. The campaign reached over 2.6M Snapchatters and delivered strong outcomes: 30k+ incremental store visits (+6% visitation lift), a 7‑point lift in Ad Awareness for Double Layered Tacos, a 10‑point Ad Awareness lift and 12‑point Purchase Intent lift for Grande Stacker among male Snapchatters, plus cost efficiencies (Avg. CPM < $1.00 and 2.29% Story Open Rate).

Taco Bell

Kat Garcia

Brand Marketing Director