Case Study: Supercell boosts ROAS and lowers CPI with Snapchat Playable Ads

Supercell boosts ROAS 19% and cuts CPI 37% with Snapchat

The mobile game development company Supercell wanted to promote its Clash Royale game by driving high-quality app installs and improving return on ad spend, while also ensuring an interactive ad experience. To address this challenge, they turned to their long-term partner, Snapchat.

Snapchat implemented its newly launched Playable Ads format for Supercell's U.S. campaign. This solution allowed users to trial interactive snippets of the game directly within the ad. By A/B testing these playables against its business-as-usual strategy, Supercell achieved significant results: the Snapchat campaign delivered a 19% higher return on ad spend and a 37% lower cost per install.

Supercell