Case Study: Pit Viper achieves 30x ROAS with Snapchat

Sunglasses brand Pit Viper sees massive ROI on Snapchat

Pit Viper, a sunglasses brand founded by two skiers with a carefree, fun-first ethos, makes durable, affordable shades that stand out. Seeking to boost online sales and build brand awareness, they turned to Snapchat to reach their core audience.

Pit Viper ran high-quality in-house Video Ads, implemented the Snap Pixel, launched conversion campaigns, and used location targeting around ski and snowboard resorts. That mix delivered a 30x ROAS, allowing them to scale campaigns and continue testing new ad formats on Snapchat.

Pit Viper