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Case Study: SunExpress achieves significant Brand Lift (+6ppt Ad Awareness) with Snapchat AR Lenses
A Snapchat Case Study
SunExpress generates significant Brand Lift using AR
SunExpress, a Europe–Turkey airline specialist, partnered with Territory Media to boost Brand and Ad Awareness and engage Gen Z in Germany and Turkey. The challenge was to showcase direct-flight destinations and spark travel desire while delivering efficient media (low CPMs) and positively moving key Brand Lift metrics.
They ran auction-bidded AR Lenses on Snapchat—an interactive virtual travel experience with a swipe-up booking link—using broad targeting to maximize reach and efficiency. Results exceeded expectations: Germany saw +4 ppt Brand Awareness and +3 ppt Ad Awareness (Turkey +6 ppt Ad Awareness), CPMs were €3.04 (TR) and €5.53 (DE), and the German Lens achieved a 3.6% share rate.
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