Case Study: Steve Madden achieves triple ROAS and lower CPM with Snapchat

Steve Madden reaches 2.2M Snapchatters and cuts CPM by 44% with Snapchat

Steve Madden, a globally recognized fashion brand, aimed to drive website traffic and reach new, trend-conscious audiences. The brand partnered with Snapchat, using its Snap Ads, Dynamic Product Ads, and Creator Collab Campaigns to connect with younger consumers ahead of the fall fashion season.

The solution from Snapchat involved a maximalist strategy including automated Dynamic Product Ads, creator partnerships through Creator Collab Campaigns, and a custom Bitmoji collection. This approach resulted in Steve Madden reaching 2.2 million Snapchatters at a 44% lower CPM, achieving a $7 incremental ROAS which tripled their initial target, and lowering their cost per click by 24%.

Steve Madden