Case Study: Starling Bank achieves 61% lower cost per install and major brand lift with Snapchat

Starling Bank results fly high through use of AR

Starling Bank, a leading UK mobile‑only challenger bank, set out in 2019 to accelerate its marketing to spread its message of simple, empowering banking and grow account openings. After early success with Snap Ads and Story Ads, Starling partnered with Snapchat to leverage its engaged audience and immersive AR to bring their TV campaign to life and acquire new users while boosting brand and ad awareness.

Starling ran Snap Ads optimized for app purchases (delivering a 61% lower cost per install vs. other platforms and an average cost per completed view of £0.02), then launched a bespoke AR Lens that animated the TV campaign’s murmuration into the Starling logo alongside Commercials, Snap Ads and Story Ads. The multi‑product campaign produced a 7‑point lift in brand awareness, a 12‑point lift in ad awareness, a 6‑point lift in message association and coincided with Starling opening its 1 millionth account.

Starling Bank