Case Study: Spotlight Oral Care achieves 4.5x ROAS and 42% higher swipe-up rate with Snapchat

Spotlight Oral Care Harnessed Snap Ads and Retargeting Tools to Achieve Incredible ROI on Their Black Friday Campaign

Spotlight Oral Care, an Irish oral-health brand founded by two dentists that emphasizes sustainable ingredients and education, leaned into Snapchat to drive Black Friday sales. After earlier success with AR and visually engaging Snap Ads, their challenge was to convert that attention into efficient site traffic and purchases during the high-competition holiday period.

They ran simple, conversion-focused Snap Ads combined with Auto-Bidding and an "Always-On" retargeting strategy using Pixel data, CRM lists and lookalike audiences. The campaign delivered a cost-effective performance: a 42% lift in swipe-up rate between September and November, a 4.5x increase in ROAS over the same period, and 5.4 million impressions in November—one of the brand’s strongest ROAS results across digital channels.

Spotlight Oral Care

Aisling O’Keeffe

Social Team Lead