Case Study: Spotify India achieves +21-point lift in Ad Awareness with Snapchat's AR Lens

Spotify’s AR Lens Allowed Snapchatters to Walk Into Music Playlists

Spotify India wanted to show Gen Z and millennial listeners that it’s the go-to destination for filmy music, so it partnered with Snapchat on the DilFilmyTohSunoFilmy campaign to raise awareness and establish relevance among younger audiences.

The brand used a multi-product approach—an interactive, music-themed AR Lens that let Snapchatters "walk into" a virtual playlist, plus concurrent Snap Ads using campaign video assets. The interactive experience drove strong brand resonance, delivering a +21‑point lift in Ad Awareness among users exposed to the Lens and producing overall positive campaign results.

Spotify