Case Study: XXL achieves strong ROAS, increased awareness and brand favorability with Snapchat

Sports Retailer XXL used a Multi-Product Approach to drive Awareness and Strong ROAS

XXL, one of the largest sports retailers in the Nordics, ran a Christmas campaign on Snapchat with the dual challenge of driving holiday awareness and generating purchases across Norway and Sweden.

They used a multi-product approach—Commercials and branded Filters to build top-funnel awareness and Collection Ads plus Story Ads to drive consideration and conversions. The campaign delivered strong ROAS and lifted key metrics: ad awareness +7 pts (NO) / +13 pts (SE), message awareness +6 pts (NO) / +8 pts (SE), and brand favorability +6 pts (NO) / +7 pts (SE).

XXL

Sandra Thor Nordheim

Content & Social Manager