Case Study: Spin Master achieves 19pt lift in product awareness for Fugglers with Snapchat

Spin Master achieves 19pt. lift in product awareness for Fugglers by partnering with Snapchat

Spin Master, a global toy and entertainment company, launched Fugglers — a mischievous plush toy — and faced the challenge of introducing the new product to a millennial audience in a memorable way while driving awareness and message association.

They ran a mix of Snap Ads with short, playful vignettes, a Web View landing page, and an interactive Snapchat Lens, targeting Snapchat Lifestyle Categories to reach high‑intent users. The campaign delivered a 19‑point lift in product awareness, a 19‑point lift in message association (4× Kantar Millward Brown norms), and a 12‑point lift in product association, outperforming Kantar norms across the board.

Spin Master