Case Study: Sony Pictures achieves 1 Million Incremental Movie Ticket Sales with Snapchat

Sony Pictures' Venom Snapchat Campaign Drove 1 Million Incremental Movie Ticket Sales

Sony Pictures faced the challenge of driving audiences to theaters for the theatrical release of Venom. To support the campaign, Sony Pictures worked with Snapchat using a custom character Lens with voice-changing technology, along with Live Story Ads and Snap Ads that linked directly to ticketing.

Snapchat helped Sony Pictures create an engaging, multi-format campaign that moved users from awareness to purchase. The effort delivered 45 million lens impressions and drove 1 million incremental movie ticket purchases, helping boost theater attendance for Venom.

Sony Pictures