Snapchat
350 Case Studies
A Snapchat Case Study
Solgaard makes luggage and travel gear from ocean-bound plastic, bringing sustainability to the travel industry. Facing a limited marketing budget, the company needed a cost-effective way to showcase its products visually and drive purchases so it could keep growing and prevent more plastic from reaching the oceans.
By using Snapchat’s visually engaging ad formats — including mobile ad cards and targeted retargeting with conversational reminders — Solgaard was able to unlock sales efficiently and stretch its budget. The campaign drove measurable growth while supporting the brand’s mission to remove ocean-bound plastic.
Adrian Solgaard
Founder and CEO