Case Study: GOAT achieves 20% higher LTV with Snapchat Snap Ads

Snapchatters became high LTV customers for sneaker marketplace GOAT

GOAT, a sneaker marketplace, wanted to grow its mobile app user base with high‑value customers and shorten its marketing payback period versus other channels. The challenge was to drive efficient installs from Snapchat users who would deliver above‑average lifetime value.

GOAT used customer data to select popular shoes for Top Snap creatives and ran Snap Ads with Goal‑Based Bidding to target Snapchatters most likely to swipe up and install. Over three months the campaign drove more than 75,000 installs, delivered LTV 20% above goal, and improved the payback period by about one month.

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