Case Study: Wish achieves up to 76% lower CPI and scalable app installs with Snapchat's Catalog Shoppable Ads

Snapchat’s Shoppable Ads from Catalogs drive major efficiencies for the Wish app

Wish, a global e-commerce app known for direct-from-factory deals, needed to drive efficient app installs and positive return on ad spend. Snapchat’s new product catalog feature let Wish easily create shoppable Story Ads and Snap Ads to showcase a variety of products and test creative at scale.

Wish connected its product catalogs to Snapchat, followed creative best practices (showing product and price up front), and optimized campaigns toward installs to find high-intent audiences. The result: a 76% reduction in Story Ad CPI when optimizing for installs, catalog-based ads delivered a 57% lower CPI versus non-catalog Story Ads, and daily spend with Snapchat increased by 25% as Wish successfully scaled its app-install efforts.

Wish