Case Study: Wego achieves 300% revenue growth with Snapchat

Snapchat generates 12% higher conversion rate versus other paid media sources for Wego

Wego, one of the Middle East’s largest travel marketplaces, needed to better reach and engage Saudi travelers to drive app installs, conversions and revenue—outperforming its other paid media channels on acquisition and monetization.

Wego ran a multi-product Snapchat campaign using Snap Ads with swipe-up installs and Story Ads in Discover, combining animated app demos, influencer-shot Story-style creative and targeting of Snapchat’s first‑party travel segments while optimizing for app installs. The approach delivered a 300% quarter-over-quarter revenue increase on Snapchat, a 12% higher conversion rate versus other paid media, and a 10% higher average revenue per user versus goal.

Wego