Case Study: Peak (UK brain-training app) achieves 1.7M installs and 50% lower cost-per-install with Snapchat

Snapchat drove millions of downloads for Peak Brain Trainin

Peak is a UK‑based brain‑training app that helps users challenge their minds with fun games and mental workouts. Facing the challenge of reaching its core millennial audience and scaling downloads efficiently, Peak sought a direct‑response partner to drive high‑quality app installs.

Using Snapchat’s Ad Manager and a series of creative Top Snaps—short video and text brainteasers with seamless swipe‑up installs—Peak rapidly scaled user acquisition. In two months the campaign delivered 1.7 million installs, a 72% month‑over‑month increase in installs, and a cost per install 50% lower than other platforms, making Snapchat Peak’s second‑largest marketing channel by budget and impact.

Peak