Case Study: Chicpoint achieves 148% higher ROAS and 69% lower CPI with Snapchat

Snapchat Drove 148% Higher ROAS for Chicpoint in the Middle East

Chicpoint is a China-based eCommerce app selling budget-friendly clothing for children and women. To boost online sales and brand awareness in the Middle East, the retailer tested Snap Ads because of Snapchat’s strong reach among Gen Z and millennial shoppers.

By targeting Gen Z and millennial females, testing creatives (collections and try-on images), and using goal-based bidding to drive installs and purchases, Chicpoint optimized campaigns and scaled efficiently. The campaign delivered a 69% lower cost-per-install (CPI), a 43% lower cost-per-purchase (CPP), and a 148% higher return on ad spend (ROAS) versus other platforms, prompting Chicpoint to increase investment and expand its Snapchat strategy.

Chicpoint

ZHAO Li

Marketing Director