Case Study: HiSmile achieves 15% increase in daily revenue with Snapchat

Snapchat drives 15% increase in Hismile's daily revenue

HiSmile, a three-year-old Australian oral cosmetics brand offering toothpaste, mouthwash and teeth-whitening kits, needed to reach and convert a new audience it couldn’t find on other platforms. The company turned to Snapchat to drive awareness and purchases from high-potential customers beyond its existing base.

HiSmile ran Story Ads using Snap Lifestyle Categories (Music, Sports Fans, Gamers), built lookalike audiences from its customer lists, and re-engaged high-intent site visitors with the Snap Pixel while continuously testing creative — ultimately favoring direct-to-camera product-focused spots. The campaigns produced a 58% completion rate, a cost per purchase 20% below target and a 15% increase in average daily revenue, allowing HiSmile to scale budgets confidently and acquire new qualified customers.

Hismile