Case Study: Adore Me achieves incremental conversion lift and 212% new-customer growth with Snapchat

Snapchat delivers incremental conversion lift for Adore Me with a full-funnel, multi-product strategy

Adore Me is a DTC womenswear brand founded in 2011 that’s grown from a disruptive online lingerie startup into a multi‑category fashion company with try‑at‑home service and sustainability goals. Ahead of the holidays it needed to boost exposure and drive incremental conversions among harder‑to‑reach female audiences.

Adore Me ran a full‑funnel, multi‑product Snapchat strategy using Story Ads and Snap Ads, plus Snapchat Lifestyle Categories, lookalike audiences, and the Snap Pixel to measure impact (including a month‑long Conversion Lift Test). The campaign drove strong incremental lifts across pageviews, add‑to‑cart and purchases — with especially large gains among females 18–20 and 35+ (up to a 212% increase in new customer acquisition) — prompting the brand to scale Snapchat prospecting.

Adore Me

Chloe Chanudet

VP Marketing