Case Study: Dreams achieves 50% lower cost per install and 20% higher average daily watch time with Snapchat Story Ads

Snapchat delivers highly engaged users for Dreams app

Dreams is a free, no‑login app that broadcasts made‑for‑mobile TV channels and needed to scale user acquisition while finding highly engaged, mobile‑first viewers. To reach that audience and grow installs efficiently, Dreams partnered with Snapchat.

They used Snapchat Story Ads (with the Tile to mirror full‑screen channel browsing), Lookalike targeting of their most engaged users, Snap Lifestyle Categories (e.g., Trendsetters, TV Fans), and bid optimization for Story opens. The campaign drove 54% of paid‑media installs via Snapchat, cut cost‑per‑install by 50% versus other channels, and delivered 20% higher average daily watch time from Snapchat‑acquired users, producing strong ROI.

Dreams