Case Study: Emirates achieves 4x more flight searches and 50% lower cost per flight search with Snapchat

Snapchat delivers higher performance results than other platforms for Emirates

Emirates partnered with Havas and Snapchat to promote its award‑winning in‑flight products and test whether engaging, interactive creative could drive more high‑value conversions. The challenge was to showcase features like live TV, sports, Wi‑Fi and meals in a way that would move Snapchat users from awareness to action—ultimately increasing landing‑page visits and flight searches.

They ran a “Would You Rather” Story Ad campaign in Discover, targeted to relevant segments and optimized for open and completion rates, then retargeted engaged users with Snap Ads that swiped up to a flight‑search landing page. The combined approach delivered standout results: +362% more flight searches vs. other platforms, +272% more landing‑page visits, and a 50% lower cost per flight search.

Emirates