Case Study: Virtuo achieves 3.8X higher ROAS and lower acquisition costs with Snapchat

Snapchat brings the best ROI and CAC for Virtuo

Virtuo is a digital-first car rental service that lets users book, locate, unlock and drive premium vehicles from their phone. Facing the challenge of scaling user acquisition while lowering costs, Virtuo turned to Snapchat to run an App Install campaign aimed at driving high-quality sign-ups efficiently.

Using Snap Ads with Audience Match, Goal-Based Bidding and high-performing creative, Virtuo targeted users most likely to install and register. The campaign delivered markedly better economics and quality than other social channels — 3.8x higher ROAS, 38% lower CPI (and 33% cheaper cost per sign-up), 1.8x higher conversion rate, 13% higher lifetime value and half the uninstall rate.

Virtuo