Case Study: Rains (Danish outerwear brand) achieves 2.93x ROAS and strong engagement with Snapchat AR Lens

Snap Forecasts Further Success for Rains in New Markets

Rains, a Danish outerwear brand known for durable, fashion-forward rainwear, wanted to raise awareness in new international markets and drive website conversions across the US, UK, France, Italy, Denmark, Germany and Sweden during the holiday season. After two successful campaigns, the brand and its agency partnered with Snap to scale reach and attract 18–50-year-olds of all genders in those markets.

Rains used a full‑screen AR Try‑On Lens with broad targeting and Pixel Purchase optimization (Target Cost), combining immersive awareness with conversion-focused bidding. The campaign delivered strong engagement and performance — 2.93x ROAS, 1.7M+ paid impressions, 3,308 saves and roughly 17K shares — and convinced Rains to keep AR Lenses in its marketing mix.

Rains

Kasper Kjærgaard Nielsen

Head of ECommerce