Case Study: Manscaped achieves 17% revenue growth and 13% more new customers with Snapchat

Snap Ads drove a 17% increase in company revenue for Manscaped

Manscaped, a grooming and lifestyle brand for men, turned to Snapchat to scale new-customer acquisition using the platform’s upgraded Ads Manager and Snap Pixel. The company’s challenge was to identify the right audience and creative approach on Snapchat to drive efficient conversions and justify increased media spend.

Manscaped ran rigorous tests—segmented age groups into separate ad sets, isolated placements, and used the Snap Pixel for real-time performance data—then conducted A/B creative tests (including “swipe up now” CTAs) to hit CPA targets. In two months Snapchat drove a 13% lift in new-customer acquisitions, a 17% increase in company revenue, and a 21% higher average order value versus other platforms, prompting Manscaped to increase investment in Snapchat as a core channel.

Manscaped