Case Study: Sky Zone achieves 13.2M Filter views and 250K uses, turning guests into brand advocates with Snapchat Filters

Sky Zone flew high on Snapchat with over 13M views of its Filter

Sky Zone, a chain of trampoline parks, wanted to personalize the selfie moments its visitors were already taking and boost brand awareness by turning guests into advocates. The challenge was to integrate Sky Zone into those shared memories in a way that felt natural and encouraged social sharing.

Sky Zone partnered with Snapchat to create a branded Filter that featured the park’s signature jumping socks. In under six months the Filter was used more than 250,000 times, reached 13.2 million views, and one in three Snapchatters who saw it applied and shared it with friends — driving large-scale word-of-mouth promotion.

Sky Zone