Case Study: SIKSILK achieves 57% higher ROAS with Snapchat Dynamic Ads

SIKSILK achieves 57% higher ROAS using Snapchat Dynamic Ads

SIKSILK, a sportswear-meets-streetwear brand popular with millennials and Gen Z, partnered with Snapchat to boost online purchases in the UK. The challenge was to drive higher conversion among younger audiences (18–45, especially 18–24) and improve return on ad spend compared with other platforms.

They implemented Snap Pixel, uploaded segmented product catalogs for men and women, and ran Pixel Purchase goal–based Dynamic Ads with retargeting. The campaign delivered a 57% higher ROAS versus other platforms, a £4.95 (≈54%) higher average purchase value, a 61% increase in purchases among women 18–45, and a 163% purchase increase in the 18–24 age group.

SikSilk

Domingo Gil

Social Media Manager