Case Study: Sweat achieves 38% more app installs and 410% higher signups with Snapchat's Shoppable Body‑Tracking AR Lens

Shoppable Body Tracking AR Lens Hits New Levels of Performance for Sweat

Sweat, a women-focused fitness app, needed to drive awareness, app installs and conversions during the important post‑holiday January selling period when Snapchat users are seeking ways to improve their health and fitness. The challenge was to engage incremental audiences on Snapchat and convert interest into lower-funnel actions like installs and signups.

Sweat partnered with Snapchat Creative Services to build a first‑of‑its‑kind shoppable body‑tracking AR Lens that guided users through its fitness routines and used goal‑based bidding focused on app installs. The campaign reached 10.6M women, achieved an incremental CPI of $21.20, and delivered strong lifts: +23% ad awareness (+10 pts vs Snapchat norms), +17% brand awareness (+13 pts), +83% relative lift for purchases, +38% incremental lift for app installs and a 410% lift in signups.

Sweat

Tobi Pearce

Chief Executive Officer