Case Study: CUUP achieves 27‑point ad awareness lift, sales growth and 17% lower acquisition cost with Snapchat Shoppable AR

Shoppable AR, Paired with Multi-Product Strategy, Gives CUUP the Gift of Efficient Incrementality During the Holidays

CUUP, an inclusive intimates brand focused on sizing and representation, partnered with Snapchat to drive holiday engagement and incremental sales by reaching scale among Millennial and Gen Z shoppers. After prior video success, CUUP’s challenge was to tap the camera’s audience to expand incremental reach and improve full-funnel performance during a key shopping period.

CUUP ran a multi-product Snapchat strategy—combining a Shoppable AR Lens that placed users in a virtual vacation shop with Snap Ads and Story Ads—supported by interest, shopper, lookalike and pixel-based retargeting. The Lens reached over 558 million Snapchatters (19 seconds average window-shopping), and the combined campaign delivered strong lifts: +27-point ad awareness, +11-point brand favorability, +9-point purchase intent, an 8.6% lift in topline purchases with the Lens, and a 17% lower cost per newly acquired customer. The AR Lens proved key to unlocking incremental audiences and more efficient full-funnel results.

CUUP