Case Study: Shock Top achieves 40% lift in purchase intent and 12.5M views with Snapchat's Snap Ads Long‑Form Video

Shock Top and Snapchat teamed up for Super Bowl 50 to show Snapchatters how unfiltered living life unfiltered can be

Shock Top, the beer brand behind the “live life unfiltered” campaign, wanted to extend its Super Bowl 50 spot into mobile to raise awareness, convey its unfiltered brand values, and test Snapchat’s new Snap Ads Long‑Form Video while reaching legal‑age Snapchatters. The challenge was to recut a TV commercial for Snapchat’s creative standards and effectively engage a 21+ audience on a new platform.

Shock Top partnered with Snapchat to tailor the Super Bowl spot, use age targeting across Discover, and enable swipe‑up Long‑Form video; the campaign reached 2.9M Snapchatters and drove 12.5M total views. One in nine viewers swiped up to watch more, and among those viewers Long‑Form content produced a 40% lift in purchase intent, with overall gains of +15 pts brand awareness, +19 pts message association, and a +22% lift in purchase intent versus norms.

Shock Top

Jake Kirsch

VP