Case Study: Shipt achieves a +9-point brand awareness lift and +4-point action intent with Snapchat

Shipt jumps out in competitive grocery delivery space, at just the right time

Shipt, a grocery delivery service, faced a rapid surge in demand as shopper behavior shifted during Feb–Apr 2020 and wanted to cement its leadership and make sure consumers knew it was available to meet their needs.

Shipt ran prospecting Snap Ads to a targeted audience on Snapchat, reaching over 10 million Snapchatters in about two months. The campaign delivered a +9‑point lift in brand awareness and a +4‑point lift in action intent, costing just $0.21 to generate awareness per incremental Snapchatter and $0.46 to drive incremental intent to use Shipt for grocery delivery.

Shipt